World Leading Doctors & Health Experts

Elite doctors and specialists chosen for their unrivalled expertise

Meet the HOOKE team:

Prof. Pierre-Marc Bouloux
_{Principal Physician}

Pre-eminent endocrinologist and general internal medicine specialist

Professor Pierre-Marc Bouloux is a leading authority on hormones and the nervous system—and their interplay with physiology and psychology. The principal physician at HOOKE, he is equally renowned for his ground-breaking research into neuroendocrinology as he is for his compassionate approach and propensity for looking at—and treating—the ‘whole’ patient.

Fellow of the Royal College of Physicians and Royal Free Hospital’s Senior Lecturer in Endocrinology
Awarded Master of Clinical Research (MCR) Fellowship in Endocrinology at St Bartholomew’s Hospital
Served on committees for the Royal College of Physicians and the Society for Endocrinology and visiting professor at the Pasteur Institute in Paris
Research into neuroendocrinology and reproductive medicine published in 200+ peer-reviewed papers
Trained at St Bartholomew’s Medical College with postgraduate degrees from both the Hammersmith and Brompton Hospitals

Dr David Porter
_{Chairman of Multidisciplinary Team}

Elite Sport Doctor

Sports physician and specialist in orthobiologics, Dr David Porter honed his expertise managing one of London’s most successful multidisciplinary health teams at Chelsea Football Club. As chairman of HOOKE’s multidisciplinary team—and the first point of contact for most members when they start their HOOKE journey—he reviews all assessments and consults individually with HOOKE members, developing programmes focused on personal optimisation and integrated medicine.

Served on the faculty of FA’s Advanced Trauma Medical Management in Football (ATMMIF)
Former Men’s First Team Doctor at Chelsea FC
Leading authority on patient safety and treatment success in stem cell therapy
Specialist in musculoskeletal health as well as emergency and intensive care medicine
Graduated from University College London Medical School

Dr Clare Nieland

General Practitioner

An expert on lifestyle and prevention

With over 20 years’ experience of working with patients both in the NHS and private sector, general practitioner Dr Nieland works with the HOOKE team to deliver the highest standards of individualised specialist care.

Passionate about lifestyle medicine, Dr Nieland employs a ‘lifestyle first’ approach, enabling clients to make positive proactive lifestyle changes towards optimum health. She firmly believes that we underestimate the power of food and nutrition in our health and wellbeing. She has worked with specialist obesity experts to better understand the complexity of metabolic health, and its role in chronic disease. She also specialises in women’s health with postgraduate qualifications in contraception and menopause management.

A mentor, GP trainer & safeguarding lead
Held successful conferences and delivered numerous presentations on Lifestyle and Prevention
Batchelor of Medicine & Surgery (MBBS) from The Royal Free Hospital School of Medicine, London
Batchelor of Science (interc) BSc in Molecular Medicine
Dr Nieland maintains her own health and wellbeing through good nutrition, daily exercise and good sleep habits

Dr Ummer Qadeer
_{General Practitioner}

Specialist knowledge and wide-ranging medical experience

Leading general practitioner Dr Qadeer embodies a 21st century take on the traditional family doctor. Drawing on his specialist knowledge of key biomarkers and wide-ranging medical experience, he consolidates the information from the HOOKE team to create bespoke treatment plans for HOOKE members. Dr Qadeer considers all facets of an individual’s life to help them implement positive, proactive changes.

Current specialisms include mental health, sleep, musculoskeletal health, cardiovascular performance and positive lifestyle interventions to increase a healthy lifespan
Involved in rapid digital transformation in primary care during the Covid-19 pandemic, from in-person patient consultations to virtual appointments
Taught fellow GPs and trainees to use digital software to improve efficiency, accuracy and speed of clinical documentation
Wide experience including in A&E; Anaesthetics / ITU; Geriatric; General and Acute medicine; Obstetrics; Gynaecology; Orthopaedics; Psychiatry; Ophthalmology and General Practice
Bachelor in Medicine and Surgery (MBBS) with a first-class honours in Medical Sciences from St George’s University London

Aaron Deere
_{Health and Performance Director}

Experience offering nutritional advice to elite athletes

Accomplished general and sports nutritionist, Aaron Deere creates individual programmes for each member to help address specific needs, from managing chronic illness to meeting performance goals. With experience offering nutritional advice to elite athletes through to those facing complex health issues, Aaron is known for his ability to connect with individuals at an authentic level.

Runs industry-leading education programmes for fitness professionals, teaching advanced coaching, evidence-based wellness, and the integration of key fitness principles with nutritional science
Former professional basketballer and holds a black belt in Brazilian Jiu-Jitsu
Bachelor in Sports Science from Australia’s Edith Cowan University and a Masters in Nutritional Medicine from the University of Surrey

Prof. Ilona Boniwell

Psychologist

Specialist in positive psychology and coaching

A world leader in positive psychology, Professor Ilona Boniwell has worked in the field for over 20 years, originally mentored by leading American psychologist, Martin Seligman. Drawing on insights from studying, researching, teaching, and implementing positive psychology across a pioneering career, Ilona supports HOOKE members in areas including stress management, behaviour change and professional engagement.

Professor of Positive Psychology and Coaching Psychology at the University of East London
Founded UEL’s MSc in Applied Positive Psychology, the first degree of its kind in Europe
Has authored, co-authored and co-edited twelve books, and delivered more than 200 keynotes and a TEDx
Founded the European Network of Positive Psychology and organised the first European Congress of Positive Psychology
As a CEO of boutique consultancy Positran, has worked with governments and international companies including L’Oréal, Unilever, Nestle, EY, Microsoft and BNP Paribas

Prof. Aneta D. Tunariu

Psychologist

Sought-after practitioner of coaching psychology

A passionate educator and changemaker, Dr Aneta D. Tunariu is a Professor of Applied Psychology who brings two decades of ground-breaking experience as a researcher and academic to HOOKE. Harnessing a specialism in the Psychology of Relating and Existential Positive Psychology Coaching, Aneta works closely with HOOKE members to devise innovative wellness and personal growth interventions.

Chartered Psychologist with the British Psychological Society
Sought-after speaker, trainer, and practitioner of coaching psychology skilled at delivering innovative wellness and personal growth interventions
Prestigious training at Guy's Hospital in London (York Clinic) with an eight-year honorary counselling position under Dr James Low
Faculty Staff Member at the Existential Academy London
Convener for Psychology of Performance at Imperial College London

Dr Daniel Belsky
_{SAB Member}

A specialist in how genes and environments shape health across the life course

Associate Professor of Epidemiology at the Columbia University Mailman School of Public and the Butler Columbia Aging Center, where he directs the Center’s Geroscience Computational Core.The goal of Dr. Belsky's work is to reduce social inequalities in aging outcomes worldwide. His studies seek to understand how genes and environments combine to shape health across the life course. The aim is to identify targets for policy and clinical interventions to promote positive development from early life and extend healthspan.

Member of the Canadian Institute for Advanced Research Child Brain Development Network
Early Career Fellow of the Jacobs Foundation
Fellow of the Canadian Institute for Advanced Research (CIFAR) Child Brain Development Network
Investigator of the PROMENTA Center at the University of Oslo
Senior Researcher in the SocioMed Research Nucleusat Universidad Mayorin Santiago

Prof Dr Michael Ristow
_{SAB Member}

A leading global longevity specialist

A global longevity specialist, Professor Doctor Michael Ristow brings his pioneering work at the intersection of stress, ageing and hormones to direct client consults with HOOKE members. Currently leading some of the world’s most innovative studies in repurposing existing drugs as anti-ageing compounds—alongside research focused on the role of mitochondrian healthspan regulation and prevention of metabolic diseases—he is transforming the longevity landscape.

Board-certified physician, specialist in internal medicine, and expert in longevity
Full professor for Human Nutrition at the University of Jena and a fullprofessor of Energy Metabolism at the Swiss Federal Institute of Technology
Post-doctoral scientist at Harvard Medical School
Identified FDA-approved compounds and new phytochemicals as critical influences on extending human healthspan and the first researcher to correlate the effects of low calorie intake, physical activity and sirtuin stimulation
Trained and completed residency at the University of Bochum Medical School

Dr Satchidananda Panda
_{SAB Member}

Pioneering work in chronobiology

A leading expert in the field of circadian rhythm research, Dr Satchidananda (Satchin) Panda focuses on the way circadian clocks in every organ work together to orchestrate optimum timings for gene functions. He supports members to prevent and address chronic disease via interventions including daily habits, environmental changes, time-restricted eating, plus other concepts from his pioneering work in chronobiology.

Professor at the Salk Institute and author of The Circadian Code
Founding executive member of the Center for Circadian Biology at the University of California, San Diego; Pew Scholar and recipient of the Julie Martin Mid-Career Award in Aging Research
Discovered the pathways by which blue light affects our circadian clock, regulating mood and sleep patterns
Postdoctoral research in Dr John Hogenesch's lab at the Genomics Institute of the Novartis Research Foundation, San Diego
Attended graduate program at the Scripps Research Institute in California, where he studied the circadian oscillator mechanism in plants and received his PhD in 2001

Prof. Paul Fletcher
_{SAB Member}

Recipient of a Wellcome Trust Investigator award

Using pharmacological challenges, neuroimaging, and behavioural population studies, Professor Fletcher's research is committed to understanding the basis of learning and decision-making in the human brain. Given the influence of health-harming decisions and behaviours on major global non-communicable diseases, understanding the integration of body, brain and environmental signals—and how they shape behaviours—is a vital part of improving members' health.

Fellow of the Academy of Medical Sciences
Recipient of a Wellcome Trust Investigator award
Working with the video game studio, Ninja Theory Ltd, he was a member of the team who made the video game Hellblade: Senua's Sacrifice, which won five BAFTAs and other awards for its portrayal of mental illness
Elected the Bernard Wolfe Professor of Health Neuroscience at the University of Cambridge in 2008
Trained in Medicine and Psychiatry before undertaking a PhD in Cognitive Neuroscience

Lev Mikheev
_Founder

Disrupting outdated, one-size-fits-all medical thinking

“Any middle-aged person willing to apply a concentrated effort to their physical and cognitive fitness can put the best years of their lives ahead of them.”

‍HOOKE Founder Lev started regular endurance training while working as a hedge fund manager at the age of 48, uncovering untapped potential that astounded him. He became a keen student of geroscience, realising that modern medicine as it relates to ageing is largely ignored despite the wealth of information now available. In essence, HOOKE aims to right this wrong.

Russian-educated polymath with a career spanning theoretical physics, finance, and 21st century medicine
Member of the Horn Fellowship, helping the University of Cambridge bridge the gap between science and policy
Managed hedge fund portfolios at Moore Capital, London and worked in Fixed Income Arbitrage group at Salomon Brothers
Highly accomplished cross-country skier and long-distance runner

Kate Woolhouse
_CEO

Experienced in growing innovative businesses

Kate Woolhouse spearheads the financial, commercial and regulatory aspects of HOOKE—a role she undertook due to her passion for working with innovators and disruptors to realise a vision. Having advised HOOKE from the point of incorporation, she took up a non-exec role with the company in September 2019, before becoming an Executive Director in January 2020.

Worked at leading UK and US law firms for over 10 years advising a broad range of clients, from listed companies to start-ups and sole traders, giving her an understanding and enthusiasm for taking commercial enterprises from inception through launch and expansion
Focused on intellectual property, regulatory and corporate/commercial matters in industries including digital/IT, retail, medical devices and biotech
Committed to demystifying privacy and data protection

Steffani Markou-Noakes
‍_{Operations Director}

Steffani oversees the operations and services at Hooke

Steffani graduated with an LLB in politics, philosophy, and law from Kings College London. Her career path quickly shifted towards operations, where she has excelled over the past 8 years. Steffani has honed her skills in streamlining processes and delivering services effectively and efficiently. Her expertise is evident in her role at Hooke, where she oversees the exceptional work of the client and operations team. Steffani ensures a cohesive and top-tier service is delivered to Hooke's clients while continually focusing on improving systems and processes within the team and back end.

Arad Cohen-Halls
‍_{Scientific Affairs Manager}

An experienced scientist overseeing scientific affairs at Hooke

Having a master’s in the control of infectious diseases from the London School of Hygiene and Tropical Medicine, as well as a master’s in medical biochemistry from the University of Cape Town specialising in HIV and Bacterial Vaginosis, Arad has extensive knowledge of the scientific method as well as the intricate mechanisms of diseases and the human body. Initially starting as the in-house medical writer at Hooke, Arad transitioned to the role of scientific affairs manager, where she bridges the gap between scientific knowledge and clinical practice, ensuring that the clinic offers evidence-based, high-quality, and scientifically sound healthcare services. She is involved in research, medical writing, education, and data analysis with the goal of promoting the wellbeing and health of patients.

Brydie McCleary
‍_{Hooke Fitness Operations Manager}

Brydie manages HOOKE Fitness

With 10 years experience in luxury health and wellness management, Brydie is a seasoned professional with nearly a decade of experience in the luxury health and wellness industry. Originating as a personal trainer, she swiftly ascended through the ranks, showcasing her dedication and expertise. Brydie's journey led her to the pinnacle of management, where she successfully managed one of Londons leading Private Members clubs, before beginning her journey in building and creating HOOKE Fitness.

Hollie Crisp
_{Client Manager}

An experienced client service professional

With excellent people and presentation skills, Hollie ensures every client experiences the highest level of service at HOOKE.

Spiros Beretoulis
_{Research and Development Manager}

A skilled researcher and analyst

Spiros manages research and development at HOOKE, with a particular focus on genetics, data and technology, so that clients always benefit from the latest advancements.

Heather Coetzer
_{Operations Manager}

A highly proficient organisational manager

Heather organises every client's programme delivery and is responsible for the operational success of the client pathway.

Dennis Cole
_{Facilities & Corporate Services Manager}

Maintaining HOOKE'S exquisite home

Dennis is responsible for HOOKE'S Mayfair home, ensuring it is a welcoming and luxurious space for our clients.

The HOOKE Team

Elite doctors and specialists chosen for their unrivalled expertise

Invest in your health